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A new generation of customer is aware of environmental and ethical issues and expects lenders to feel the same way.
They are increasingly concerned about banks’ eco-credentials, and consider this when they decide where to put their money.
"Environmental and ethical issues are really starting to take hold of the banking world, with millions of people now seriously considering these causes before making financial decisions," said Todd Davis, senior finance analyst at Mintel.
The firm polled workers’ opinions and revealed 16 per cent of Brits considered a company’s environmental and ethical credentials when they chose where to bank.
It also found that three in ten UK consumers will consider a bank’s commitment to ethical causes when taking out a mortgage or opening an account.
The government is to help public sector workers who volunteer to leave their city offices and work for charities abroad it has offered to pay their national insurance pension contributions while they are away.