AdRoll launches London office in EMEA expansion plans


Digital marketing firm, AdRoll has opened a new London office as it aims to expand into Europe, the Middle East and Africa (EMEA).

AdRoll launched their first European office in Dublin last year but now sees London as the next logical step for its growth.

The firm has grown its UK customer base by 215 per cent in the past year.

AdRoll CEO, Aaron Bell, said: “Within EMEA, London is the ultimate hub for ad-tech and home to the UK’s largest media agencies, so opening an office here is an essential part of our global expansion strategy.

“Following our launch in Dublin last year, we’ve already seen strong demand and results from European advertisers and we are on a mission to drive this momentum even further.”

The London office will be headed up by Michael Bertaut, former manger for Google in Italy. Bertaut will lead the London team in the role of managing director of EMEA strategic sales, responsible for promoting AdRoll’s cross-platform advertising solutions to both brands and agencies across the EMEA.

Established in 2007, the firm currently employs a team of 100 at its Dublin office. There are plans to expand the firm with  up to 150 additional positions to become available over the next year.

AdRoll currently serves in more than 100 countries, to over 15,000 customers.

By: Kirsty MacGregor

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