Apple’s grand designs


The US computer company, Apple, has plans to expand and will launch three new stores in the UK.

The first two are planned for Covent Garden and Westfield London Mall with the third venue yet to be decided, has reported.

London’s Regent Street outlet was opened in November and coincided with the launch of the company’s eagerly awaited iPhone.

In keeping with the design of its products, the new offices are cleanly styled and modern. The BBC has reported it took the company four years to get into Regent Street and Apple is believed to have a commercial lease for 15 years.

Ron Johnson, senior vice president of retail said: "We only open stores that we know are going to be profitable." He added: "Here in London we’re going to make money from day one."

Apple opened its 13th UK store in Exeter on November 24th. It hosted a month of free educational presentations, demonstrations and workshops.