Work on the Â£1.5 billion Brickfields scheme has been given the go ahead.
Developer Helical Bar and its partner Aviva Investors received the green light for the project from the London Borough of Hammersmith & Fulham’s planning applications committee.
Set to be built on the ten-acre, former Daily Crest site at White City in London, the mixed use scheme, designed by Eric Parry Architects, will see 1,150 new homes built.
The site will also see the construction of around 210,ooo sq ft of London offices as well as around 60,000 sq ft of retail and community facilities.
The area itself is part of a major regeneration scheme, including a site to the north of the Brickfields site itself which will see Imperial College build a mix-use scheme featuring accommodation as well as academic space and even a hotel.
Matthew Bonning-Snook of Helical Bar said: “We are extremely excited about our proposals for Brickfields.
“The Eric Parry design code for the masterplan uses a predominantly natural palette of brick and stone to create sustainable and attractive buildings which, alongside the public realm and amenities, will form a genuine new London community.”
London Borough of Hammersmith & Fulham planning officers had previously recommended the approval of the scheme on March 6, suggesting the site presents: “A unique opportunity to contribute towards securing benefits for the wider area through additional housing provision, access to a range of jobs, improved linkages with the wider area, better community and leisure facilities and improved environmental conditions.”
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