INDUSTRY NEWS

Brand agency expands into London

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Brand agency, Lightblue, has opened a new London office space in order to acquire new global business. The global agency is currently based in Dubai, and has clients such as Playstation, Budweiser, and Reebok.

Their London office, located in the creative hub of Shoreditch, will be their base whilst the team develop their new business strategy, as well as continuing work with their existing clients such as Gruppo Campari.

Managing and creative partner at Lightblue, David Balfour, stated: “Coming up with creative concepts and stunning design is what we do, but executing those ideas at consumer level in restricted markets like the Middle East requires a strategic way of thinking.

He added, “That innate agency trait crosses borders and has achieved some fantastic results for us with our current UK-based clients.”

The agency’s move into a new London office follows the opening of an office in Glasgow in 2013. Lightblue also has offices space in Melbourne, Cape Town and Dubai.

Balfour added, “Our growth into other markets has been steady and while it is common for companies with larger networks to move to places like Dubai, from London – it is quite rare to see an independent outfit like ours move in the opposite direction.”

By: Kirsty MacGregor

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