A total of ten jobs are to be lost at Channel 4 as it closes its third-party digital ad sales arm.
The loss is part of a cost-cutting plan launched by the London based television channel, which is expected to save £100 million in the next two years.
Only three months ago the arm, entitled 4DS, underwent a restructuring to merge it with the channel’s main sales operations.
Channel 4 sales director, Andy Barnes, said: "Naturally I am sad to announce the closure of 4DS which has performed well since its launch.
"However, given the exceptionally difficult economic conditions, it is right we focus efforts on making sure our own assets perform as strongly as possible, rather than concentrating on the performance of third-party websites."
It is the second loss for the channel this month, as they announced the withdrawal of plans to launch digital radio stations in an effort to combat falling revenues from advertising.