Cloud based predictive analytics firm move to new London office


Applied Predictive Technologies (APT) has announced that its London team will move to a bigger London office space in Mayfair, as its European team continues to expand.

The firm which offers purely cloud-based analytics is currently used by more than 100 businesses worldwide.

Its software ‘Test & Learn TM’ accurately measures the profit impact of customers pricing, marketing and merchandising operations through analysing their ‘Big Data’. This enables businesses to determine how best to maximise their return on investment going forwards.

Existing Applied Predictive Technologies customers include Subway, Boots, McDonalds, Walmart and Argos.

It is thought that the new office situated in Mayfair, central London, will continue to support the firm’s ever-growing number of European clients.

Applied Predictive Technologies CEO, Anthony Bruce, said: “Over the past several years, we have built a growing base of clients in Europe. To support our rapid growth in the region, we are excited to move to a larger office that can accommodate a growing APT team. We are committed to continuing to serve customers in Europe by developing technologies that help clients make data-driven decisions across the globe.”

The firm has existing offices in Tokyo, Taipei, Washington D.C. and San Francisco.

By: Kirsty MacGregor

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