Danish food processing company Danish Crown has opened a new Smithfield London office, it has announced.
The company, which specialises primarily in meat processing and is Europe’s largest producer, has taken up the office, based in Smithfield Market, to develop its presence in the food service sector.
The building will also act as a base which will allow Danish Crown to focus on increasing sales.
Smithfield is an area of London that has traditionally been associated with the food industry, especially for its meat market. In the modern era, this market is the final surviving wholesale market in the whole of central London.
Lars Albertsen, Danish Crown UK’s managing director, commented on the opening of the new office space in London.
He said: “Traditionally our UK business has focused on pork and bacon supply to the meat manufacturing and processing industry and their retail customers.
“There are a number of factors behind our decision to set up a London office. We have identified major opportunities for us to develop our business in the foodservice area, which is set to benefit from recovery in the UK economy,” Mr Albertsen added.
The announcement comes at a time when Danish Crown is in the final stages of constructing a new cattle slaughterhouse in South West Jutland.
By: Kirsty MacGregor
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