INDUSTRY NEWS

Hong Kong Advertising Agency Opens London Office

Hong Kong boutique advertising agency, MADE, has opened an office space in London.

Director, Beanie Epsey said: “Expanding the agency into the UK helps it appeal to British brands looking to launch in Hong Kong” which is an increasing amount of its clients.

The advertising agency was established in 2012 by Epsey, who worked for brands, Chanel and L’Oreal, and former Publicis Hong Kong art director, Joel Sadler.

Sadler added, “Our clients were already global. We have regular conversations with companies in the UK.”

The move to London was strategic – more meetings with clients in London are intended for the future instead of solely communicating with their partners in Hong Kong.

The agency is not yet involved with the market in China but MADE has every intention of joining forces with local partners in mainland China in the near future.

MADE already partners with marketing agency, Future Proof, and PR company, In Addition, to allow the company to outsource work outside of its established expertise, but to also reach out to other companies outside of both the UK and Hong Kong.

Epsey added, “We do not compete with Future Proof because they help UK clients market themselves in the UK, whereas we are helping UK clients market their brands in Hong Kong.”

By: Kirsty MacGregor

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