Having been completed earlier this year (2012), the owners of the London office building, The Shard, are now looking to attract visitors as well as tenants.
Standing high above the capital’s other renowned skyscrapers, such as the Gherkin (30 St Mary Axe), the building measures 1,016 ft in height and is the tallest structure in Western Europe. With its ability to offer spectacular views across the city, the owners have made the decision to open it up to members of the public from February (2013).
The attraction, which will be known as The View from the Shard, will enable people to take in all the breath-taking sights the area has to offer.
For a fee of Â£25 visitors will be able to take the relatively short lift ride up to the building’s upper floors (68-72); from this point they’ll be able to make the most of the unobstructed views with the digital telescopes provided. Specially designed, these telescopes highlight and provide information – via a touch screen – on the 200 landmarks which can be spotted from The Shard.
Visitors will also be able to grab a bite to eat at the restaurants – on the floors 31, 32 and 33 – and purchase mementos from the London Bridge Station gift shop.
Marketing director at The View from the Shard, Laura McCarthy, told to The Mirror that the initial response to the attraction had been very good. She also said that a large proportion of men, looking to impress their partners on Valentine’s Day, had been in contact to book tickets.
Commenting on her own experience of The View from the Shard, she added: “I’ve been up a few times and each time I see something new, I am still deciding whether I prefer it at night or day.”
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