Organisers of the 2012 London Olympics have dubbed them the ‘regeneration Games’ because of the prosperity they are expected to bring to the city.
Olympic Delivery Authority chairman John Armitt used the phrase at the London First conference earlier this week.
He said that the mammoth sporting event will serve to transform the east of the city and provide a “shot in the arm of the UK economy”.
“London 2012 truly will be remembered as the ‘Regeneration Games’ due to the scale of change that is being delivered,” Mr Armitt said.
“Transformational change on this scale does not happen often and the Games offer a unique opportunity to regenerate one of the most underdeveloped areas in the UK.”
He added that it will also serve to provide jobs on the Olympic Park for previously unemployed people and “millions of pounds worth of contracts for UK businesses”.