Online news firm, Mashable has announced it will open its first international office in October 2014.
The new London office will be headed up by former WorldIrish.com editorial director Blathnaid Healy.
Mashable chief revenue officer, Seth Rogin said London provided a ready-made audience for the firm. With Mashable’s London based growing by nearly 50% year-on-year.
Rogin added: â€œMashable views the world from the lens of the Web and London is a supremely savvy and cultured place. It makes sense for us to be there.
“Mashable’s expanded presence in London will allow us to better serve our international advertisers by offering them tailored solutions for a more authentic Mashable experience.â€
Employees at the new London office will create regional content relevant to the UK as well as content for Mashable’s general audience.
Discussing the future of the firm, Mashable executive editor, Jim Roberts, said: “I think we’ve only scratched the surface of what we can hope to see in terms of building a global audience.
â€œThe subjects that we focus on really do have global appeal, whether it’s climate coverage or technology news or the latest in digital culture, viral content, memes â€” these are things that don’t necessarily adhere to geographic and physical boundaries.”
By:Â Kirsty MacGregor
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