INDUSTRY NEWS

Nanigans expands to Europe as it sets up shop in new London office

US based tech firm is to expand to Europe by setting up a new headquarters in London.

The advertising technology company Nanigans Inc is to establish a new base in a London office to support its rapidly growing international business.

The new office in London comes at a time when the firm has seen a number of new staff come on board, its customer base doubling in size and a surge of revenue of more than six times of its previous figures.

Will Ashton is set to lead the company’s expansion into Europe. Ashton has more than ten years of experience in the digital media and social advertising field.

The firm uses its own unique Facebook advertising platform to conduct global Facebook advertising campaigns for companies across the globe. This platform measures, predicts and optimises ad spend for lifetime ROI and the new office will allow Nanigans to offer more face to face training and expertise to interested European firms.

CEO of Nanigans, Ric Calvillo, said: “With our industry-leading position in the United States, expansion into Europe is a natural progression.

“We’ve seen strong demand from clients across multiple sectors in the region, from retail to gaming. Of course it is very important to Nanigans that we provide the same level of expertise and support for our European customers, which has been at the core of our success in North America.”

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