INDUSTRY NEWS

Neverblue opens new London office

Global performance marketing company Neverblue has opened a new London office.

Based in British Columbia, Neverblue look to generate sale leads via social media, email, display, mobile and search advertising campaigns.

Located at 83 Victoria Street, right at the heart of the city centre, the new office has been opened as a hub for Neverblue to serve the needs of its clients based in Europe – which totals in excess of 100 firms.

Vice president of sales and business development at the firm, Eric Gerritsen, explained Neverblue’s decision to open a new European office in London.

He stated: “Europe has been growing very quickly for us and our new London office will allow us to better serve European advertisers to drive leads and product sales.

“From London we will be better positioned to serve advertisers in our key verticals like dating, travel, insurance, financial services and mobile content,” Mr Gerritsen added.

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