NYT to launch international commercial property mag


The New York Times (NYT) and the International Herald Tribune (IHT) are set to launch a new international commercial property magazine.

Called KEY, The New York Times Real Estate Magazine – International Edition, it is planned to launch on October 6th.

Denise Warren, senior vice president and chief advertising officer at the NYT group said: "Expanding KEY to major cities in Europe and the Middle East is a big advantage for our advertisers here in the US."

The magazine will be published bi-annually and distributed via newsstands, subscribers and hotels to major markets in Europe and the Middle East.

"Today the global citizen is also a global investor," commented Jean-Christophe Demarta, international advertising director, NYT group.

Mr Demarta explained that the commercial property publication "will be the link between home owners, home sellers, developers and marketers of fine properties worldwide".