The Olympics may have come to a close but it marks just the beginning for a new scheme aimed at getting more businesses to open up in London.
Think London, the foreign direct investment agency for the capital, has launched the initiative which will encourage Chinese firms to invest.
Named the Road to London, the event’s launch ceremony saw two leading Chinese companies announce they would be establishing bases in London.
These included GEONG International, a leading Chinese company in providing Enterprise Content Management (ECM) software products and Alibaba.com Limited the world’s leading B2B e-commerce company.
Michael Charlton, chief executive of Think London, said: "By the time the Olympic flame is re-ignited in London in 2012 we want to have brought 30 new Chinese companies to the capital.
"There is a tremendous history of cooperation between the UK and China, and London represents a wealth of opportunity for Chinese companies."
Last week, Boris Johnson called on businesses across the globe to submit ideas as to how to use the 2012 Olympic buildings in east London once the games are over.