US cloud file storage firm Dropbox is to open its first London office.
It is expected that Dropbox’s new London office will focus mainly on sales, with the plan for the firm to particularly increase sales of its services for business from the new office.
Currently the UK is Dropbox’s biggest market outside of the US, with the online cloud storage firm seeing 100 per cent growth in Dropbox for business over the past year in the UK.
Dropbox European head of sales, Johann Butting, said the decision to choose London was largely based on the city’s rising creative sector.
He said: “Creative industries is a sector that is super-strong for us in the UK.”
Dropbox state that in the UK one quarter of internet users already use the service, with 12 per cent of small to medium businesses in the UK actively using Dropbox in comparison to the global average.
The new London office will be the second in Europe for Dropbox. Earlier in 2014, Dropbox chose Dublin as its centre for international operations, creating over 40 jobs in the process.
Founded in 2007 by Arash Ferdowsi and Drew Houston, the service allows users to share files over the internet for free. At present it is estimated that over 4m businesses and 300m people use the online file sharing service around the world.
By: Kirsty MacGregor
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