Online media firm heads to the capital


A US-based online media and data services company has expanded its workforce with new commercial property in the heart of the capital.

Theorem is now hiring Marcus Harding to lead the new London office space based in Covent Garden.

Harding was formerly with Tacoda/AOL where he helped manage relationships between online media agencies, he will now be Theorem’s new business development manager.

Harding said that Theorem was working in a niche field which was currently in high demand, according to Brand Republic.

He went on to say: “I look forward to expanding Theorem’s UK client base by building on the momentum that we have already gained and look forward to working with new prospects interested in using our services in their UK branches.”

Theorem’s US clients have included DoubleClick, Kellogg’s and Hachette Filipacchi and its first UK client was Starcom MediaVest, according to NMA.

The firm specialises in providing searches, ad trafficking and analytical services.

Chief executive Jay Kulkarni, who founded the firm in 2002, said that the new London office was a natural step in the company’s progression and demonstrated its commitment to developing the UK online media market.ADNFCR-1329-ID-18786037-ADNFCR