A captivating range of Russian artwork is set to be broadcast to a number of London offices as part of a new scheme.
Saatchi Gallery is launching a year long initiative in partnership with ECNlive which will allow business types to enjoy a digitised art exhibition in their work place.
Hundreds of London offices will benefit from what will be the City’s first ever digital art exhibition: In total more than 130 buildings will feature the screens, including the Gherkin, 25 Canada Square, Tower 42, 60 Threadneedle, CityPoint, 10 Exchange Square, The Broadgate Tower and Tower Bridge House.
It is estimated that in total over 500,000 business executives will see the exhibition before it closes in May.
ECNlive screens are typically used in offices to broadcast live news streams, but due to this new initiative, business types will instead be greeted by a range of new and old art from Russia.
Saatchi Gallery CEO, Nigel Hurst, said: “This is an exciting opportunity for us to reach new audiences in the heart of the City of London, and encourage business people to visit the Gallery and experience our collection and innovative new shows in the flesh.”
Exhibitions will include ‘Gaiety Is The Most Outstanding Feature Of The Soviet Union’ which is set to run at the Saatchi Gallery until May 5. A second exhibition, ‘Breaking The Ice’Â featuring work from Moscow artists from the 1960s- 19680s is set to run until Feb 24.
The ECNlive screens will carry a selection of art from both exhibitions.
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