Paul Percival and Adam Reed put their creativity and fresh thinking on the old classics, making them relevant for hair, now, today.
Off the back of the success of their first salon on Great Portland Street, W1, Percy & Reed approached DeVono Cresa as they were keen to expand into the Mayfair area of Central London.
DeVono Cresa were quick to understand them and their needs, so when we heard about a property in Shoreditch, E1, we just knew it would be perfect for them.
1 Fournier Street, E1 is in the heart of Shoreditch, E1. It is a Grade II listed building and so was a perfect fit for them in both terms of brand identity and layout. The space located over the ground and basement floors totals approximately 1,700 sq ft. Interestingly, the property used to be a banana warehouse.
DeVono Cresa were able to secure the building despite stiff competition from some well-known national retail operators.
Our landlord’s pack gave a snap shot of what Percy & Reed represented and the landlord bought into the style and concept. Initial designs were also issued prior to heads of terms being agreed to confirm Percy & Reed’s commitment to the property.
The legal process proceeded relatively smoothly and Percy & Reed opened their new salon on the 18th January 2013.
Kate Levy, the Financial Director at Percy and Reed commented “From when we met [DeVono Cresa] to discuss our requirements to when we completed on our new salon premises, [they were] a delight to work with. [They are] extremely knowledgeable, passionate and dynamic, and [were] able to not only understand and meet our brief, but also suggest new ideas and directions. [They] assisted us at all stages of the negotiations and contracts, and [were] always available to answer our questions, and act as an intermediary when necessary. We would have no hesitation in instructing [them] again exclusively when we open our third London salon.”