INDUSTRY NEWS

Scotch Whiskey Association set up new London Office

The Scotch Whiskey Association is set to open a new London office after a management reorganisation, in order to increase connections within the UK and with foreign governments.

The staff shake-up has seen the appointment of a new deputy chief executive, vice-chair as well as a new chairman at the Edinburgh based company.

The Scotch Whiskey Association has confirmed that international affairs director, Campbell Evans, will be leaving the company this year after a “mutual agreement”. European affairs director, Nick Soper, also left the company in November.

The new London office space will be managed by a global affairs manager who is yet to be recruited,  to manage all European and international business for the Scotch Whiskey Association.

The London branch is set to open this May, whilst the majority of the Scotch Whiskey Association team will remain in its headquarters in Edinburgh.

Chief executive, David Frost, stated: “We believe that a permanent London presence will enhance our ability to engage effectively and build relationships both with the UK government and with other governments and bodies represented there,” adding that this new endeavour will, “eliminate barriers to the export of Scotch Whiskey, to build and extend the company’s international influences and contacts.”

By: Kirsty MacGregor

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