INDUSTRY NEWS

Seattle based Mobileapptracking.com opens new London office

A Seattle based mobile app tracking and marketing firm has moved to a new London office in its first European venture.

Mobileapptracking.com, a product of HasOffers, has moved to the UK capital in order to further grow and improve support for its growing UK client base.

The firm is moving into Media Village, located within the West End and home to a number of digital firms and agencies. It has hired Giuseppe Bellanca, previously of rival firm adeven, to head up its Europe, the Middle East and Africa (EMEA) efforts.

CEO of HasOffers, Peter Hamilton, said: “Attribution analytics for mobile apps is spreading like wildfire around the globe, in particular in Europe, and our unbiased attribution solution is very popular among data protective customers.

“Our mission is to help advertisers work directly and effectively with their publishing partners, along with access and visualization of their data that gives deep insight into campaign performance.

“I expect to receive more client feedback and a much higher level of accountability now that we’re in London, and our team is definitely up for the challenge.”

Head of Mobile, IAB UK, Alex Kozloff, said, “The decision by MobileAppTracking to locate a new EMEA headquarters in London is very welcome. We are excited to have this fast-growing company join our leadership council and help set the standard in mobile attribution for the UK.”

By: Kirsty MacGregor

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