INDUSTRY NEWS

Straightline Opens Regent Street Offices In London

Brand consulting company Straightline has opened new offices in London.

The New York-based firm aids businesses in creating and implementing recognisable brands.

It stated that it had taken on space at Rex House, 4-12 Regent Street in order to meet the demands of its clientele.

Founded in 1994 by Michael Watras, Straightline’s current clients include the likes of  Time Warner, Thomson Reuters, Canon, and T-Mobile.

Commenting on the opening of the Central London office, Mr Watras, Straightline’s CEO, said: “London, like New York, is a gateway to the world and an essential business center. We are already serving clients in Europe, and our largest US-based clients all have important European hubs as well.

“Now we offer greater responsiveness, with teams on the ground in both markets,” he concluded.

Straightline also recently appointed Andrea Cotter as its president. Ms Cotter will lead the New York office – based in the city’s popular SOHO district – with Watras dedicating his time between clients based in Europe and the US.

Ms Cotter said: “In the New York office we are energised by realisation of this long-planned expansion. The opportunities this creates to broaden our base, while better supporting our current clients, are truly exciting for our growing global team.”

By: Kirsty MacGregor

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