INDUSTRY NEWS

Tesco Opens London Office in Tech City

Tesco has opened a new London office in the capital’s burgeoning Tech City area.

The offices will house a team of tech experts, who will develop new mobile apps for the supermarket chain. The team will also perform a research role – helping the retailer identify future trends in smartphone-based shopping.

Earlier this year, Philip Clarke, Tesco’s chief executive, commented on the significance of app development – arguing that, in the future, it would be “just as important as property development.”

Tech City is so-called because of the large number of technology companies based there. Amazon, Google and Intel are all active in the area.

It is also known as ‘Silicon Roundabout’ – in allusion to Silicon Valley, California, and due to its location near the Old Street Roundabout.

A Tesco spokesman told Retail Week it chose the area because it would position the supermarket giant “at the heart of digital innovation,” and would allow it to recruit expert talent.

Matt Atkinson, chief marketing office for Tesco said: “The digital campus in London gives us a flexible base to create real value for our people and leverage new skills.”

Another Tesco office will open in Clerkenwell – as a base for Blinkbox, the retailer’s streaming television and movie service. The Blinkbox team is currently housed in temporary office space in Cheshunt, Hertfordshire.

The Clerkenwell offices are currently being fitted out.

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