Newly-formed consumer sciences agency Targetbase Claydon Heeley has set up a new base at offices in London.
The agency will consolidate the operations of marketing firm Omnicom by combining its analytics agency Targetbase and creative agency Claydon Heeley.
Omnicom’s new Battersea offices in London will become the company’s European base as part of its international expansion.
Targetbase CEO David Scholes explained: “This marks the first step in an aggressive international expansion for Targetbase, while also providing a resource for Targetbase’s US clients doing business in European markets.
“The combination of consumer science with spectacular creative represents a new concept that’s poised to take off through our new London-based agency.”
Six new appointments by the US-based marketing agency accompanied the move into the London offices, which represents the first phase of its international expansion.
Targetbase recently received a Web Analytics Association award for its international web analytics services.