INDUSTRY NEWS

Yieldex expands into Europe, opens new London office in Holborn

Yieldex, a company that provides cross-channel revenue and inventory management software, has announced that it has expanded its operations into Europe.

The New York-based company has marked the moved with the opening  of a new London office, located on 31 Southampton Row in Holborn.

Andy Nibley, the company’s CEO, revealed that it had seen its business and client base in Europe grow “steadily over the past few years,” before adding that “the time is right for a more formal presence.”

Yieldex has worked with a number of high-profile publishers and advertisers since its foundation back in 2007, including The Telegraph, The Wall Street Journal and Fox.

The Telegraph Media Group has welcomed Yieldex’s expansion into Europe.

Its head of advertising, technology and operations, Louise Romanis, stated: “The Telegraph has been working with Yieldex for two years and we’re delighted that Yieldex will now have a European presence.

“Here at The Telegraph, we have been really pleased with the inventory management insights Yieldex has provided. Most notably it has helped The Telegraph realise its full inventory potential owing to better forecasting accuracies,” she concluded.

The company has also brought in Mark Williams, formerly of AOL Networks, and Nigel Edmund-Jones, formerly director, publisher services at The Rubicon Project to work at the new London office.

By: Kirsty MacGregor

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