With 36 centres currently in operation around the globe, mainly in the US, the franchisee for the UK model instructed DeVono Cresa to carry out a thorough market search for the first London and UK flagship centre.
The requirement was broad in terms of location, as we were tasked with exploring several different sub-markets in central London, using market data analytics to show areas of opportunity and where the competition existed. A number of areas were all considered, and eventually Chiswick Park was chosen as the destination. This was largely due to the campus-like feel of the business park, and the existing critical mass of potential new customers as a “feeding ground” for securing new tenants into the business centre.
Our in-house Design & Build team, Dthree, worked alongside the client to mirror the Venue X brand and replicate this into the new design of the office, and eventually project manage and build the fit out into the space.
Brand awareness and the Venture X identity were paramount throughout the whole process, and the new London HQ is now already 100% let after 6 months of the opening.