Over the last 24 months the office has been under attack. The emergence of hybrid, a seemingly never-ending work from home mandate and government advice that has lacked clarity or real direction has led to businesses generally erring on the side of caution, with good reason. Interesting though that as we come through the latest variation of Covid (and more will follow) the same priority issues arise when considering the corporate response.
THE OFFICE: A BURDEN OR A BONUS
The measures most companies have taken to deal with the pandemic have focused to varying degrees of caution. The office has been an annoyance for many – a wasted cost that is no longer needed was the suggestion in the early days of the pandemic.
As we enter what most of us consider to be the endemic phase of Covid it is very clear that the office has come back to the forefront as THE tool with which to mend the damage done to business priorities.
2022 will see this supercharge as the value of the workplace emerges, bringing teams together, whether in short term “agile” flex spaces or long-term leasehold premises. The way space is held and the fit out of that space is less the issue – the office will be a place of purpose and the way to help rebuild culture and identity.
When looked at individually, there is a direct read across between the priority’s businesses have and the role of the office.
A WORKFORCE VALUE ADD
So, for all the reasons we know and whether we care to acknowledge it or not, having a place to call the corporate home, delivering a space that is exciting, relevant, and purposeful is the only way to rebuild and thrive. As the year progresses more and more businesses will see the value of the office, recognise the folly of being separate and focus once again on creating amazing workplaces for their people and clients whilst delivering the best quality work delivered by connected and strengthened teams.